Ministry Creates Greece’s First Portal for Wine Tourism

Deputy Tourism Minister Sofia Zacharaki

Deputy Tourism Minister Sofia Zacharaki presented Greece’s first portal dedicated to wine tourism during an event held on the island of Santorini earlier this week.

The portal’s development is part of the Ministry’s efforts to promote Greece’s wine tourism industry abroad.

According to amna.gr the portal includes an interactive map offering information on the location of over 90 wineries across Greece.

It also offers information to wine producers on how to receive the ministry’s label for wineries that are open to the public.

The Tourism Ministry will announce more details on the portal soon.

Speaking during the two-day event held on Santorini between July 5-6, Zacharaki said the ministry’s label for wineries had contributed to the development and promotion of Greek tourism, as well as to the attraction of high-income tourists and the development of authentic experiences for travelers.

The Deputy Minister, who is responsible for alternative forms of tourism, also presented the results of a survey conducted with the contribution of wineries that accept visitors across the country.

According to its main findings, 63 percent of Greece’s wineries are accessible to the public. Over 78 percent of these wineries are accessible to people with disabilities, while 84 percent constantly offer tours in English and other languages.

In addition, 48.5 percent of Greece’s wineries receive over 1,500 visitors on a daily basis.

During the event, Zacharaki also announced the creation of a National Wine Tourism Council, which will work to promote products and sites related to wine tourism including vineyards, wineries and others.

Titled “Greek Wine Tourism: Strategy and prospects in the post-Covid era”, the event was organized by the Tourism Ministry in collaboration with the Greek National Tourism Organization (GNTO), the Thira Municipality, the South Aegean Region and the support of Greek carrier AEGEAN.

The Santorini event was the first of a number of events expected to take place around the country with the aim to promote wine tourism. The Ministry’s next stop is Western Macedonia.