LATAM’s NDC Content to be Integrated into Sabre’s GDS

Travel technology provider Sabre Corporation recently announced that its distribution agreement with LATAM Airlines Group, Latin America’s largest airline, has been enhanced.

According to the agreement, LATAM’s traditional and New Distribution Capability (NDC) content will be integrated into Sabre’s Global Distribution System (GDS). Implementation is planned for the first half of 2024 and a specific go-live date will be shared at a later time.

“LATAM is continuously broadening the distribution options available to the travel agency community. This deal deepens our relationship with Sabre and provides additional options to travel agents for accessing our NDC by LATAM content,” said Andreas Schek, vice president, Sales and Branding, LATAM Airlines Group.

Sabre is the first GDS to reach this type of agreement with LATAM. The long-term partnership ensures worldwide distribution through the Sabre global distribution system.

Once LATAM’s NDC connection to Sabre is live, it will enable travel agents and travel buyers connected to the Sabre GDS to have even richer access to the carrier’s broad range of products and offers.

Travel agents will be able to shop, book, and manage LATAM’s NDC and EDIFACT offers through Sabre’s Offer and Order APIs, the point-of-sale tool, Sabre Red 360, and the corporate booking solution, GetThere. They will also able to efficiently compare increasingly sophisticated offers, while helping travelers to benefit from an enhanced experience with more choice and transparency.

“This new agreement with LATAM is another proof point of our commitment to powering travel retailing in Latin America, while meeting the unique needs of our airline customers and our travel buyer partners,” said Chris Wilding, senior vice president, sales strategy, Sabre Travel Solutions.

Once activated, LATAM will be joining 15 other airlines that already have their NDC content available in 150+ markets through Sabre.

In 2018, LATAM Airlines Group implemented Sabre technology to unify two separate reservations systems into one across their combined carriers, now fully powered by Sabre’s SabreSonic passenger services system (PSS).

“Our long-standing partnership of over 20 years is a testament of both LATAM and Sabre’s focus on innovation and our continuous efforts to help elevate the booking experience while advancing the adoption of offer-and-order-based travel retailing,” Wilding said.