MSC Cruises Launches New Global Campaign ‘For a Greater Beauty’

Photo source: MSC Cruises

MSC Cruises, the contemporary brand of the cruise division of MSC Group, on Monday launched its brand new global integrated marketing campaign “For a greater beauty”.

The campaign encourages audiences to discover the beauty of cruising in a more conscious way with a profound respect for the ocean and the planet. Beauty, represented in the film by an alluring voice, invites the audience to immerse into the world’s destinations, into nature and into wonderful experiences on and off board.

The campaign will be activated in more than 30 countries worldwide and will be seen through a mix of marketing channels including TV, out of home, print media, digital and social media.

Created in partnership with Dentsu Creative Italy, the new campaign has been filmed by the Australian director Kiku Ohe and the production is signed by Birth.

The MSC World Europa. Photo source: MSC Cruises

The TV spot was filmed on board MSC World Europa, one of 22 modern ships in MSC Cruises’ fleet and the fleet’s first ship to be powered by liquefied natural gas (LNG) and features the latest environmental technology. The MSC World Europa offers international dining, world-class entertainment, award-winning family programmes and the latest user-friendly technology.

In an announcement, MSC Group said it is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.

“The company is also a significant investor in next-generation environmental marine technologies, with the objective to support their accelerated development and availability industry-wide,” according to MSC Group.

The MSC World Europa. Photo source: MSC Cruises

MSC Cruises’ schedule throughout 2024, includes more than 1,000 different departures calling at more than 240 destinations in over 85 countries.

The “For a greater beauty” campaign can be seen here.

allCruises, Cruiseway Travel, Navihellas Cruise Centre and Top Kinisis Travel are the sales representatives of MSC Cruises in Greece.